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How to draw on Britain’s (brand) new era of trust
At a time of crisis attitudes to trust are changing and brands have an opportunity to connect with consumers
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Isabelle James is a Planning Director at Wavemaker. Experienced in delivering integrated campaigns with real-business results, she has led multiple award-winning campaigns for UK government and commercial clients. Currently, Isabelle works predominantly on Merlin Entertainments, leading strategic planning across the 27 attractions and theme parks.
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