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Promotion in the gaming category has long been informed by two deep-seated assumptions; who plays games and why they play them.
Jossy Pilgrim
Planning Director HeyHumanAbout
Jossy has over 11 years planning experience, 8 of which have been at HeyHuman. Since becoming planning director in 2014, Jossy has played a key role in evolving the agency proposition and building a planning team that lives and breathes behavioural economics and neuroscience as much as she does. She has worked across multiple channels in multiple categories including automotive, pharmaceutical, beauty & personal care, food & alcohol brands and has headed up planning on Diageo, Unilever, Sony Mobile, Wrigley, Mars, GSK and Slimfast in her time at HeyHuman.
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