A problem on the high-street: Brands don’t understand modern Muslim consumers
Food and drinks brands need to completely rethink their creative campaigns to engage with modern British Muslims, writes Arif Miah, Creative Strategy Director at mud orange.
Arif Miah
Creative Strategy Director mud orange
About
Arif Miah is Co-Founder and Strategy Director at mud orange. mud orange is an independent multi award-winning creative agency that specialises in Muslim and niche audiences. Based in London, they’ve built a global name for producing some of the most disruptive brand work and advertising campaigns that connect with new audiences, diverse communities, and emerging spaces.