Arif Miah

Creative Strategy Director mud orange

About

Arif Miah is Co-Founder and Strategy Director at mud orange. mud orange is an independent multi award-winning creative agency that specialises in Muslim and niche audiences. Based in London, they’ve built a global name for producing some of the most disruptive brand work and advertising campaigns that connect with new audiences, diverse communities, and emerging spaces.


More from Arif Miah

Trend

Uncharted territories: Gen Z British Muslim travels

By Arif Miah

What British Muslims want from brands to elevate holiday experiences

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Trend

How COVID has made fitness more accessible to Muslim women

By Arif Miah

Arif Miah, Creative Strategy Director at mud orange introduces a new survey that explores how the pandemic has helped to increase health and fitness digital options for British Muslim women.

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Trend

A problem on the high-street: Brands don’t understand modern Muslim consumers

By Arif Miah

Food and drinks brands need to completely rethink their creative campaigns to engage with modern British Muslims, writes Arif Miah, Creative Strategy Director at mud orange.

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