Trending: the rise of the "Granfluencer" in the UK
Holly Eddleston encourages brands to challenge their perceptions of influencers
Holly Eddleston
Head of Influencer Marketing BIG little London
About
Holly has been in the dynamic realm of Influencer Marketing for 12 years, a time span that harkens back to the "wild west" era when makeup brands bartered lipsticks for Zoella's endorsements, long before the ubiquity of the #Ad disclaimer. It's noteworthy that the term "Influencer Marketing" was yet to take its current form during her early days. Her career began at Red Bull, and since then, she has traversed a diverse landscape, serving roles in digital, advertising, and influencer tech agencies. Over the last decade, the role of influencer marketing has undergone a profound transformation. Holly's penchant for data is palpable; she revels in poring over campaign results, extracting valuable insights, and employing these findings to refine future strategies. She's a keen advocate of effective reporting, emphasising that influencer marketing plays a pivotal role in achieving a company's objectives. Whether it's driving downloads, generating sales, or reshaping brand perceptions, influencer marketing consistently delivers.