May 7th 2020

Turning to value

Simon Bell, Managing Director of Just So explores the concept of a ‘value-turn’, examining what might happen next when it comes to brand behaviour.

Simon Bell

Managing Director Just So

Guest Author

Simon Bell

Managing Director Just So

About

Simon Bell is Managing Director of independent creative studio Just So.

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Turning to value

Simon Bell

Simon Bell

About

Users who viewed this article also looked at:

YouTube levels up creator partnerships with social series

Why your talent strategy is your distinctive growth strategy

Why the future of influence is real life, not viral

Could AI agents be the ultimate activists?

The 2026 Creative Equals RISE Trend Report is live

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