Want to win over fans? Be a fan
When capitalising on IPs and ideas that are already widely popular with audiences, marketers must tread carefully
Steven Parsons
Senior Creative DRUM
About
Steven is a gamer through and through. When he’s not producing ideas or being a dad; he’s gaming until the early hours. His passion lies between his personal and professional passions – where gaming and ideas live together to create impact. Having worked on a wealth of gaming and technology-led campaigns, Steven has also won top industry awards including a Cannes Lion.