New Britannia: what brands should know about the national mindset in 2022
Lucy Crotty, Cultural Strategy and Insight Lead at ITV on the power of common ground in an age of polarisation.
Post pandemic, we are seeking comfort in the body, the home and the neighbourhood
Pats McDonald, is a multi-award-winning global strategist who has led the strategic and creative development for brands from Levi’s to Unilever to Sony and Kellogg’s. Patricia’s career spans over 20 years at many of the UK’s top agencies – including BBH, CHI & Partners, Weber Shandwick and Isobar. In her role of Global Head of Strategy and Consulting, Pats is responsible for working to support the delivery of world-class capabilities and services to dentsu’s clients.
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