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The end of Purpose Washing
By Patricia McDonald, Dentsu Creative
The advertising industry can and should play a role in combating the climate crisis
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Patricia McDonald, Dentsu Creative
Global Chief Strategy OfficerAbout
Pats McDonald, is a multi-award-winning global strategist who has led the strategic and creative development for brands from Levi’s to Unilever to Sony and Kellogg’s.
Patricia’s career spans over 20 years at many of the UK’s top agencies – including BBH, CHI & Partners, Weber Shandwick and Isobar.
In her role of Global Head of Strategy and Consulting, Pats is responsible for working to support the delivery of world-class capabilities and services to dentsu’s clients.
More from Patricia McDonald, Dentsu Creative
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Welcome to the age of ‘Personal Bubbles’
By Patricia McDonald, Dentsu Creative
Post pandemic, we are seeking comfort in the body, the home and the neighbourhood
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