The Lucky Way: Opening doors to new talent
Lucky Generals' new talent scheme is breaking down barriers and creating space for creativity from all walks of life.
By combining an enduring truth about the Army with a modern insight about Britain today, we unlocked powerful new relevance for the Army.
Rhonwen cut her strategic teeth at mcgarrybowen London, before moving to Karmarama in 2016. She’s planned on projects big and small from pan-European advertising campaigns for Honda, to a pop-up recording studio in a phone booth for BBC 1Xtra. Most recently, she’s worked on campaigns to future proof Nando’s, and recruit the next generation of soldiers to the British Army.
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