Rhonwen Lally, Karmarama

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Rhonwen cut her strategic teeth at mcgarrybowen London, before moving to Karmarama in 2016. She’s planned on projects big and small from pan-European advertising campaigns for Honda, to a pop-up recording studio in a phone booth for BBC 1Xtra. Most recently, she’s worked on campaigns to future proof Nando’s, and recruit the next generation of soldiers to the British Army.

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Who dares wins: Tackling the problem of Army recruitment

By combining an enduring truth about the Army with a modern insight about Britain today, we unlocked powerful new relevance for the Army.

By Rhonwen Lally, Karmarama

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