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VMLY&R Commerce changes the narrative around Down Syndrome

The You-Can’t-Put-Me-Down Syndrome campaign is successfully driving a cultural movement to break down the stereotypes and ignorance around Down Syndrome.

Nicola Kemp

Editorial Director

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Positive About Down Syndrome

The start of a new life should be a positive experience. But if your child is diagnosed with Down syndrome, it’s not. Current healthcare protocols mean expectant parents are offered termination in the same conversation as diagnosis.

Agency:
VMLY&R, London

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Charity

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