Should the marketing industry be doing more to promote the business benefits of inclusion?
In 2024 there are a myriad of data points that underline inclusion is a business imperative, yet budgets are still being slashed
To mark International Women’s Day 2024 Marketing Leader Visha Kudhail asks leaders to not just say the words, but do the work to make inclusion a reality
Formerly Director of Business Marketing, EMEA at Pinterest, Visha led marketing Pinterest for business audiences across Europe, driving its positioning and awareness across the region over the past 3 years. Prior to Pinterest she worked across YouTube Ads marketing at Google, going on to lead industry brand and reputation for both Google and YouTube in the UK. Before that, she spent twelve years at Thinkbox - the marketing body for commercial TV, leading TV campaigns, large scale events and initiatives with leading industry bodies in the UK. Visha is a 2013 WACL Future Leaders Award winner, and in 2015 co-founded the FUTURES Network to bring all winners together to support and inspire each other as they continue to develop into even stronger female leaders. Visha champions diversity and in 2020 she launched Pinterest’s EMEA chapter of Women@ and then became the Exec Sponsor for the global group. She is a huge supporter of industry initiatives that recognise and celebrate diverse communities. Visha is also an Advisory Board member for OK Mentor, was awarded 2021 BIMA 100’s Champion for Change and recently was awarded Best Marketing Leader at the 2022 Global Women In Marketing Awards.
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