YouTube levels up creator partnerships with social series
‘The Brand Deal Desk’ series aims to help creators level up their brand partnerships on YouTube.
The controversial campaign marks a monumental change in the shift of celebrity culture, class and the constant struggle between consumer and business, writes Daniel Amoakoh.
Ghanaian-British Creative Director based in London. Founder of Blanguage, a creative curation and programming brand producing advertising campaigns, music videos and other exciting projects and activations. He most recently curated work for the Windrush Project from Hackney Council and led the production looking at ‘what does it mean to be human now’ for the Wellcome Collection.
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