How do you solve a problem like keeping creative in extended lockdown? The flurry of articles from industry commentators on how to work from home already feel like a lifetime ago. Swiftly followed by an equal flush of commentators and industry experts proclaiming that they had been working from home long beyond the crisis, deeming the articles superfluous and the debate in itself over before it had begun.
Of course, this approach, perhaps penned from the confines of a never-to-be-disturbed home office, negates the diversity of experience of life under lockdown. It ignores the fact that the working from home goalposts have fundamentally shifted; the parameters of time, space, and emotional and physical availability in the midst of a global pandemic are far from universal.
A childfree CEO in a spacious home office with an outside space cannot teach a working single mother of two neurodiverse children how to do three jobs simultaneously, that of mother, teacher and creative leader. Likewise, a strategy director who lives on her own, struggling with isolation and anxiety has a very different set of challenges to face. So, while we scoff at the notion that we need to ‘teach’ people how to work from home, an ongoing conversation about how to keep creative and keep your head up in the midst of uncertainty is nonetheless necessary.
From everyday hacks to the need for humour and human connection by sharing the ups and downs of life under lock down, individuals within the industry will have a better opportunity to not measure themselves by impossible standards. For now more than ever the highly competitive creative industries need to collaborate, as organisations and individuals, in order to thrive.
With this in mind we asked a selection of industry experts to share their advice on how to keep creative in extended lockdown.
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