About

As Head of Growth at M&C Saatchi London, Christi has overall responsibility for the agency’s new business and marketing strategy, with a particular focus in developing initiatives that will support clients as they navigate the growing complexity of the marketing ecosystem. As part of this, she has helped develop On the Money, a live customer panel run through Whatsapp groups which provides insight into how people are feeling and what choices they are making because of the cost-of-living crisis. She has also overseen the creation and marketing of a number of high-profile partnerships and initiatives effecting positive change in the industry and society, including M&C Saatchi Open House, Good Guys Guide and GoGo SoHo. Prior to joining M&C Saatchi Group, Christi held account management positions at Grey and Goodby Silverstein & Partners in NYC.