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Why diversity is not just for Christmas

Siân Blackman, Account Director at The Diversity Standards Collective, on why brands must break through the homogeneity of Christmas past.

Sian Blackman

Account Director The Diversity Standards Collective

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About

Sian Blackman is Account Director at The Diversity Standards Collective, an organisation which offers brands and agencies the opportunity to get behind the data and closer to diverse intersectional individuals. Ensuring in-house thinking and outgoing campaigns are crafted around the varying preferences of modern consumers.