Voices
Why diversity is not just for Christmas
Siân Blackman, Account Director at The Diversity Standards Collective, on why brands must break through the homogeneity of Christmas past.
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Sian Blackman is Account Director at The Diversity Standards Collective, an organisation which offers brands and agencies the opportunity to get behind the data and closer to diverse intersectional individuals.
Ensuring in-house thinking and outgoing campaigns are crafted around the varying preferences of modern consumers.
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Voices
Lessons from Virgin Atlantic on the power of real people
Sian Blackman, Account Director at The Diversity Standards Collective, on the power of putting people at the heart of your brand
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