In 2019 love looks like, well, supposedly anything you want it to, whether you look to Tinder or Tudder (for cows to find a bull, yes, really), to help fulfil your needs. The problem with love though is many of the images we still see are wrapped up in stereotypes and smothered with the ghosts of romantic ideals past.
We have an idea of what we expect from love and a notion that reality must match this ideal, one that is only enhanced by what we see depicted in the media. As we quickly learn however, reality is more messy, unexpected and romantic than our imaginations could ever have created. And so it is with love.
It seems this year brands are waking up to this fact and are starting to show us love in all its forms. This means audiences are seeing their real worlds, their weird and wonderful relationships and their unique selves, reflected back at them.
The images broadcast into our homes not only influence our purchasing behaviour but tell us what we should be hoping and wishing for. When it comes to love, it’s time we were presented with a new ‘normal’ kind of romance.
Below we’ve highlighted some of the brands that recognise love and human connection in all its forms, while encouraging us to do the same.