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Xylem and Manchester City highlight escalating water shortage challenges for World Nature Conservation Day

For many football fans the reality of living with extreme water scarcity is now just one generation away, as a new campaign from Brave for Xylem demonstrates.

Izzy Ashton

Deputy Editor, BITE



Released on World Conservation Day, ‘The End of Football’ is a short film created in partnership with Xylem and Manchester City. Its purpose is to educate football fans about the serious and growing water challenges facing our planet.

Brave, London

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