The Future of the Pitch '22
Insight from 50+ brands and agencies into the future of the pitch process
The latest report from Creativebrief, which includes insight from 50+ brands and agencies, lays out an up-to-date picture of how the industry feels about the traditional pitch process and looks to the future of the pitch. It highlights the mental health epidemic, the commoditisation of creativity, the negative impact on DEI, and unpaid work as the four major factors contributing to the issues surrounding the traditional pitch process.
> Download the report now
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The Pitch Positive Pledge in practice
The IPA and ISBA launched the Pitch Positive Pledge in May 2022 with the aim “to improve the behaviours of agencies and advertisers around pitching for the benefit of its people, the planet and profit”. On the 2 year anniversary of the pledge, Creativebrief CEO, Charlie Carpenter, featured in Campaign Magazine talking about how far the industry has come, but also the complications that have arisen.
The Pitch Positive Pledge Anniversary - what's changed?
The Drum has kicked off a new series looking at how the ad industry is attempting to reinvent the pitch process, starting with the Pitch Positive Pledge. The article features insights from Creativebrief's CEO, Charlie Carpenter, noting how, whilst there's many good things about the Pitch Positive Pledge, it doesn't go far enough to drive real fundamental change in behaviours.
How the WSL is changing the game
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