BITE LIVE 2019: Breaking stereotypes, making culture
Thursday 19th September, 8.30am - 2.00pm, Regent Street Cinema, W1B 2HW
In our always on marketing ecosystem, time is our most precious asset. This is why we believe this year’s BITE LIVE: Breaking Stereotypes, Making Culture is well worth your time and investment.
Our half-day event will be packed with ideas and actionable insights.
8:30am – Breakfast
9am – INTRO from Creativebrief
9:10am – KEYNOTE: Caroline Criado Perez
Journalist, award-winning feminist campaigner and the author of Invisible Women: Exposing Data Bias in a World Designed for Men, Caroline Criado Perez will lift the lid on the impact of data bias across the creative industries.
9:45am – INTERVIEW: Havas London & Ella’s Kitchen
Xav Rees, the CEO of Havas London will be interviewed alongside Mark Cuddigan, CEO of Ella’s Kitchen to explore how they united the pursuit of both purpose and profit to achieve B Corporation status.
10:10am – PANEL: Stereotype Smashers
Chaired by BITE’s Managing Editor Nicola Kemp, the Stereotype Smashers panel will look at those progressive brands driving a new era of creativity. It will discuss how brands can claim to use creativity to 'make culture' if they don't reflect it including a focus on the creatives pushing for greater representation behind the scenes.
Featuring Rich Miles, Creative Director of Therapy and Founder of The Right Pronoun, Charly Lester, Co-Founder of over-50s dating app Lumen, Dr Rebecca Swift, Global Head of Creative Insights at Getty Images, Sereena Abbassi, Worldwide Head of Culture & Inclusion at M&C Saatchi, Sara Tate, CEO of TBWA and Camilla Marcus-Dew, Founder of BECO.
10:55am – 11:15am – Break
11:15am – KEYNOTE: Conscious Advertising Network
Jake Dubbins and Harriet Kingaby from Conscious Ad Network explain why CAN and its manifestos are so integral to breaking stereotypes in advertising and so much more.
11:25am – INTERVIEW: How Guinness smashed stereotypes in women's rugby and beyond
Niall McKee, Head of Guinness Stout Europe at Diageo, Nick Andrew, Deputy Head of Account Management, AMV BBDO and Alaina Crystal, Deputy Head of Strategy at AMV BBDO discuss how their 'Made of more' campaign has been smashing stereotypes in women's rugby and beyond.
11:50am - PANEL: Bridging the Integrity Gap: a new era of purpose-driven partnerships
Simon Gunning, CEO of CALM will be moderating a panel on how brands can balance creativity, commerciality and integrity. He’ll be joined by Rebecca Fennelly, Head of Brand & Comms at JOE.co.uk, Cherie Cunningham, Head of Marketing at UKTV, Mat Goff, CEO of adam&eveDDB, and Jim Shearer, Marketing Director at Molson Coors and more.
12:35pm - KEYNOTE: Caroline Casey, The Valuable 500
12:50pm – Creativebrief Wrap Up
1:00pm – 2:00pm - Lunch
*the above schedule is subject to change