Black History Month 2022
Creativebrief
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Black History Month UK, which happens annually in October, is a significant month in which the Black community are highlighted and celebrated.
This year’s theme is all about ‘Time for change: Action not words’, which highlights that to improve the future we need action and change not empty words.
At Creativebrief, we believe we have a responsibility to support the Black community, now and always. For this year’s Black History Month, we wanted to take the opportunity to highlight some of the great work on our platform that celebrates Black culture and drives action over words.
Here’s a selection of the team’s picks:
Quiet Storm x Google
"I chose this campaign by Quiet Storm x Google because it supports Black businesses and focuses on changing people’s shopping behaviours to help address economic inequality."
Josie Shand, Team Assistant
- Quiet Storm:
- Supporting Black Businesses
PrettyGreen x Snapchat
"I chose this campaign by PrettyGreen x Snapchat because I like how it uses the power of AR to champion lesser-known Black history. A panel of experts was formed to select appropriate statues and stories for contextualisation and bring to life a suite of new AR experiences, the biggest being a Local Lens built around Trafalgar Square which tells the stories of different Black individuals in the spheres of art, sport, politics and the armed services."
Kath Pebworth, Marketing & PR Manager
- PrettyGreen:
- Hidden Black Stories
Crispin Porter Bogusky x The Glenlevit
"This campaign by CPB x The Glenlevit challenges what a traditional whisky drinker looks like. Breaking stereotypes and breaking convention is more of what the world needs in these times."
Steph Nattu, Associate Board Director & Business Director
- Crispin Porter Bogusky:
- The Whisky Drinker
Digitas x Anon CV
"This campaign Anon CV by Digitas is all about removing the issue of race and bias in the recruitment process and helping all people be able to operate on a level and fair playing field"
Marcus Burns, Account Manager
- Digitas:
- Anon CV
PrettyGreen x Pantene
"The Pantene campaign by PrettyGreen has helped increase representation of the diversity of hair while also raising awareness of Afro hair discrimination and misrepresentation in the UK."
Sophia Gazzara, Junior Designer
- PrettyGreen:
- My hair won't be silenced
Ogilvy x Dove
"This work from Ogilvy and Dove in the US does a brilliant job of raising awareness of and combatting race-based hair discrimination that many Black girls experience from as early as five years old. The campaign specifically advocates for the passing of the CROWN act to advance anti-hair discrimination legislation."
Charlie Carpenter, CEO
- Ogilvy:
- As Early As Five
Virtue x Beats
"Virtue helped Beats promote its new headphones while also sharing messages against racial inequality which is presented by influential young Black people."
Jasleen Phull, Team Assistant
- Virtue:
- Beats Flex
Quiet Storm x Create Not Hate x Waitrose
"Create Not Hate is the brainchild of Trevor Robinson OBE set up to help young people underrepresented in the creative industry to unlock their potential and increase diversity in advertising. Create Not Hate’s People’s Potato work for Waitrose is a stellar example of the way in which diverse thinking can lead to great work with amazing results. The campaign underlines the fact that Black talent behind the camera is just as important as on screen."
Georgie Moreton, Assistant Editor
- Quiet Storm:
- The unifying power of the potato
Lucky Generals x The DSC x Virgin Atlantic
"This is a great piece by Diversity Standards Collective sharing how they supported Virgin Atantic and Lucky Generals on the 'See The World Differently' campaign. By involving DSC upfront, they were able to create authentic and positive representations of marginalised communities, including Black men. The end result is powerful and progressive."
Helen Hall, Director of Marketing & Growth
- Lucky Generals:
- The power of real people
Accenture x 'Black Is'
"The Accenture work 'Black Is' uses Black filmmakers, animators and creators to showcase what it means to be Black. Truly authentic way to showcase the complexity of the Black experience."
Ben Piper, Design & Technology Director
- Accenture:
- ‘Black is’
House 337 x Kiyan Prince Foundation
"In this extraordinary campaign House 337 and Framestore changed the narrative to tackle knife crime bringing Kiyan Prince back to life and celebrating his legacy and achievements."
Nicola Kemp, Editorial Director
- House 337:
- The Kiyan Prince Foundation
Gabby Ludzker, Rapp UK: Having the confidence to do the right thing
"I love this BITE Trend piece on Diversity generally, which talks about the challenges meeting modern consumers' expectations and gives some real actionable advice, encouraging brands to be more confident - something that is really needed right now and that is important always, not just during key moments in the year like Black History Month"
Michael Gooding, Account Director
- Rapp UK:
- Standing up for Diversity
We want to make sure we’re all taking action at work and beyond. Here’s some of the things the team is doing and want to encourage you to do too, not just during Black History Month but all year round:
· Support Black-owned businesses
· Learn about noteworthy Black figures and their contributions
· Donate to charities that support anti-racism, equity and equality
· Purchase, read and share books by Black authors
Although, Black History Month is dedicated to October, it doesn’t stop there. Visit the Black History Month website to find out what more you can do to support the Black community