In a pitch process run by Creativebrief, Finlandia Vodka appointed DDB Paris last year as its creative agency. The work is now in market and it was featured in the trade press.
Olena Klymenchuk, global marketing director at Finlandia, said: “We know that younger adults are seeking moments of joy and shared experiences, and the exceptional taste of Finlandia Vodka can be part of this, as the perfect drink for a range of different occasions, including casual get-togethers with friends in a bar or that perfect serve at home.
“We are bringing a fresh, exciting new brand idea that has a universal appeal and firmly places Finlandia in the contemporary cultural zeitgeist. While we remain proud of our Finnish origin and our consistently high quality, this campaign introduces a fresh and authentic voice for the brand.”
It is the first campaign by DDB Paris since Finlandia Vodka appointed the agency to lead its global creative and strategic advertising account in September last year, following a competitive pitch run by Creativebrief.
Magners appointed Ark following a progressive pitch process led by Creativebrief.
The creative review for Magners, run by Creativebrief, was featured in the trade press.
The global creative review for Finlandia Vodka, run by Creativebrief, was featured in the trade press.
In this global virtual session, Creativebrief's Nicola Kemp and marketing leader Visha Kudhail explore authentic marketing in an era shaped by AI, performance pressure, and shrinking attention spans.