Social and creator marketing have moved from the sidelines to the centre of brand growth. But how are marketers adapting their strategies for what's next? Throughout the first half of 2026, Creativebrief surveyed more than 50 senior marketing leaders from brands including Surreal, Tinder, Unilever, Starbucks, Monzo and more to uncover how social and creator marketing are reshaping modern brand building.

Our report combines exclusive industry research with groundbreaking case studies and expert perspectives from both brand and agency leaders, offering an unparalleled view of the trends and opportunities defining the next era of social and creator marketing.

You can download Social Sells 2.0 here