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Going Green: Advertising Campaigns from Sustainable Brands

Grace Finney

Marketing Executive

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IKEA and Mother: The Wonderful Everyday

IKEA is known for already having a sound commitment to sustainability, but their long-term agency partner Mother sought to remind us of the founding purpose of the business: ‘To better the lives of the many people’. The ongoing and notable Wonderful Everyday campaign looked to push things we can do to be more environmentally friendly … every day. Pledges to regenerative materials and Buy Back initiatives show IKEA are doing more than just talking about making the world a better place.

Read the full case study here.
 



TBWA\NEBOKO and adidas x Parley | Run For The Oceans

Through the power of authentic partnerships, TBWA\NEBOKO partnered up adidas with NGO Parley for the Oceans to create the Ultraboost shoe; an upcycled shoe made from ocean plastic. Their campaign goal became a brand mission to inspire the world to put the “act” back into ACTivism; to go beyond just clicking, and get running. So, the global running movement Run for the Oceans was launched on World Oceans Day 2018, activating over a million runners in the process.

Read the full case study here

adidas-Run-For-The-Oceans


2050 London and Fairtrade: Choose the world you want

Fairtrade is already a household name when it comes to sustainability, but a bold campaign from 2050 London re-energised the brand. Having challenged the ethical consumerism landscape for over 30 years, Faitrade sought to stay relevant for new audiences and ensure their mission wasn’t drowned out in an over-saturated brand market.  The new art direction from 2050 London reflects a creative, evolving and inclusive movement that their brand partners can be proud to co-promote and support.

Read the full case study here.
 



The Maverick Group and Coca-Cola: Never Settle

If you're looking to break into the meat substitute  market, as The Meatless Farm did back in 2018, you need to be “listening to your audience and delivering on their needs,” according to Founder Morten Toft Bech. Through social listening, Media Bounty looked at what people were really saying on the topic of meat substitutes and everything vegan, vegetarian and inbetween. This showed that going ‘Full Vegan’ would be too divisive for such a new brand, so instead The Meatless Farm targeted flexitarians and have achieved continued growth over the last few years.

Full case study here.

 

coca-cola-never-settle-campaign


The Meatless Farm and Media Bounty: Meat Free, Not Taste Free

If you're looking to break into the meat substitute  market, as The Meatless Farm did back in 2018, you need to be “listening to your audience and delivering on their needs,” according to Founder Morten Toft Bech. Through social listening, Media Bounty looked at what people were really saying on the topic of meat substitutes and everything vegan, vegetarian and inbetween.

listen to your audience and deliver on their needs

Morten Toft Bech, Founder, The Meatless Farm

This showed that going ‘Full Vegan’ would be too divisive for such a new brand, so instead The Meatless Farm targeted flexitarians and have achieved continued growth over the last few years.

Full case study here


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