Opinion

Simplify any agency appointment with our online projects tool

Lucy Miller

Client Manager

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The pitch is dead, long live the pitch! In an industry that thrives on creativity and innovation, there is one integral area that’s getting left behind. All too often, we hear of the inherent frustration that surrounds the archaic and complicated approach to agency appointment; the traditional pitch process. 

In its current state, the danger is that the creative impulse and hunger you set out with at the start of a review soon fades into cynicism over the length and complexity of the process. For both you and the agency.

It’s time to make things simpler. More transparent. Dare I say, easy. Again, for both you and the agency. To ensure a great start to the relationship. 

Our Projects tool on our marketing platform does just this. This unique and innovative smart-tool is a streamlined approach to finding and connecting you with the best agency partners. With a little information from you, our sophisticated algorithm will help serve up the best fit agencies for your specific requirements.

It forgoes long meetings, unrealistic expectations and mind-swelling documents. And it encourages transparent, trusting and effective relationships. Simplify the admin, and keep track of each stage easily, from RFI to decision.


 

Choose your route

We are determined to redefine the traditional pitch process and make it work better for you and the agencies in contention. Running a project through Creativebrief means you can choose the route that works best for you. You have the option to go with Chemistry +, Workshop and Traditional. Each varies in the stages of the process and duration, meaning pitching can now be done on your terms. 

 


 

The brief

To ensure the process stays relevant and focused, we ask you to tell us a bit of background. What’s brought you to this point? What are your key objectives, and in which disciplines? What’s your vision for the future, and what are the key drivers for this? Keep it candid, context is king. And NDAs are mandatory. 

The requirements for a pitch are numerous. But that doesn’t mean they have to be complicated. Get the essentials right with the click of a button, or the tick of a box. Set fees and budgets, dates and deadlines in the simplest way. This helps manage expectations and ensures everyone is on the same page. 

 


 

Ask the questions that matter to you

Some RFIs give novels a run for their money when it comes to length. We know that whilst there are key questions you want to ask your agencies, there’s also a lot of bumf. So we’re making it easier than ever – for your sake, and the agencies’ – by suggesting integral questions to choose from to build your RFI in minutes, based on our expert knowledge from years of running reviews, to get to the most pertinent questions.

 


For more information or to arrange a platform demo, please get in touch with Lucy Miller on lucy.m@creativebrief.com or call 020 7478 8200

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