Loading...
Event Coverage

The Marketing Society Awards 2025

Creativebrief

The Marketing Society Awards 2025

This year, we were thrilled to partner with The Marketing Society for their 40th annual awards ceremony. The night truly underlined the creative brilliance of the advertising industry, as well as proving marketing's strategic value far beyond creative execution.

A huge congratulations to everyone featured at the ceremony, including the shortlisted, highly commended, and winners.

Member agency highly commended/winners list

Princesses on Period-1_0.png

Dorival’s Princesses on Periods

WINNER: GRAND PRIX

WINNER: BEST CONTENT & EXPERIENCE CREATION

WINNER: CAMPAIGN OF THE YEAR 2024

Dorival’s Princesses on Periods: modernising iconic princesses to smash old school taboos

 

MullenLowe Global:
view case study
1752189065__687048892876d.jpg

The AA: Always Ahead

WINNER: BRAND COMMUNICATION (LARGE £15M PLUS)

Always Ahead: Reinventing a Legacy Brand for the Modern Driver 

 

The Gate London:
view case study
1730819175__672a34679c2e0.png

This is My Space This is ME45

HIGHLY COMMENDED: MARKETING FOR POSITIVE CHANGE

E45 and T&P: This Is My Space. This is ME45

 

T&P:
view case study
Allison.png

Back in the Pink

HIGHLY COMMENDED: CAMPAIGN OF THE YEAR 2024

HIGHLY COMMENDED: CREATIVE STRATEGY

HIGHLY COMMENDED: BRAND TRANSFORMATION

HIGHLY COMMENDED: BRAND COMMUNICATION (LARGE £15M PLUS)

Back in the Pink: How culture powered Very’s big glow-up

 

The Gate London:
view case study
1744034187__67f3d98bd5e3c.jpg

Beyond Techspectations

HIGHLY COMMENDED: CAMPAIGN OF THE YEAR 2024

HIGHLY COMMENDED: CREATIVE STRATEGY

HIGHLY COMMENDED: BRAND COMMUNICATION (£15M PLUS)

Currys and AMV BBDO: Beyond Techspectations

 

AMV BBDO:
view case study
Screenshot 2025-08-06 at 10.17.28.png

From Products to Passions

HIGHLY COMMENDED: CREATIVE STRATEGY

Knorr and MullenLowe UK, MullenLowe US, Weber Shandwick, Mindshare,  ITB Worldwide, The Invaders: From Products to Passions: How Knorr became a cultural wingman to the next generation of cooks

 

MullenLowe UK:
view case study
1744031743__67f3cfffcc0e7.jpg

SHEBA® Gravy Race

HIGHLY COMMENDED: BEST CONTENT & EXPERIENCE CREATION

Sheba and AMV BBDO: Gravy Race

AMV BBDO:
view case study

View all winners

You can check out all of this year's winning/highly commended work here.

You may also be interested in

Read more
Press

How the WSL is changing the game

By Creativebrief

In the wake of the Lionesses' historic win, the WSL’s marketing chief opens up about the new era of women’s football and the opportunities for brands.

Read more
Showcase

2024 #Top30s Winners

By Creativebrief

The #Top30s represent the most viewed, best-in-class content on the Creativebrief platform within three categories: new work, case study, and agency profile. Congratulations to our final 2024 winners chosen by the Creativebrief team!

Read more
Opinion

Top Picks 2024

By Creativebrief

To mark the end of 2024, the Creativebrief team picked their favourite marketing and advertising campaigns of the year.