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A new era for Creativebrief as CEO Charlie Carpenter leads buyout

Charlie Carpenter

CEO

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Marketing intelligence platform and modern-day pitch consultancy Creativebrief’s CEO Charlie Carpenter has become majority shareholder after conducting an acquisition, as Chairman Tom Holmes retires.

Charlie Carpenter, CEO of Creativebrief is taking the helm of a new era of growth.

Carpenter, who has led the company for nearly 10 years, was appointed CEO in 2019. He was previously managing director. The acquisition sees him become majority shareholder and owner of the business.

The move comes as chairman Tom Holmes steps down and retires from the organisation he founded in 2002. Carpenter has appointed a four-strong management team of Steph Nattu (Business Director), Nicky Kemp (Editorial Director), Helen Hall (Marketing & Growth Director) and Ben Piper (Design & Technology Director) who will take the business forward into its next phase. All of the management team will hold an equity stake. 

The news was featured in the trade press. 

The beauty is that we have rediscovered our mojo of late by getting back closer to our original DNA. With technology more at our core than ever, the opportunity is now vast with the onset of AI to drive fundamental change in the absurd way our industry still too often goes about agency selection and pitching.

Charlie Carpenter, Creativebrief CEO

Campaign & PRWeek

"Creativebrief chief executive leads buyout as chairman steps down

Charlie Carpenter will become majority shareholder following Tom Holmes’ retirement."

Read the full announcement in Campaign & PRWeek.

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Charlie Carpenter

Under Charlie’s leadership Creativebrief has set a disruptive course, focusing on the power of technology to transform how brands and agencies come together to create the industry’s most recognisable work. Charlie has a deep knowledge of the industry’s ebbs and flows, but also a keen desire to simplify its complexities. He’s a regular commentator on topics ranging from diversity and social purpose, to the changing dynamics for agencies and how the industry can rid itself of the dreaded ‘pitch’. Outside work Charlie can be found playing a variety of sports to satisfy his competitive streak, and seeking out London’s best restaurants on the odd occasion he can find a babysitter.