Charlie Carpenter

CEO Email Charlie Carpenter

About

Under Charlie’s leadership Creativebrief has set a disruptive course, focusing on the power of technology to transform how brands and agencies come together to create the industry’s most recognisable work. Charlie has a deep knowledge of the industry’s ebbs and flows, but also a keen desire to simplify its complexities. He’s a regular commentator on topics ranging from diversity and social purpose, to the changing dynamics for agencies and how the industry can rid itself of the dreaded ‘pitch’. Outside work Charlie can be found playing a variety of sports to satisfy his competitive streak, and seeking out London’s best restaurants on the odd occasion he can find a babysitter.


More from Charlie Carpenter

Opinion

Why we should be excited for 2019

By Charlie Carpenter

Creativebrief Managing Director Charlie Carpenter recalls what made 2018 so impactful, and why he expects 2019 to be even bigger

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Press

A note to procurement professionals featured in Campaign

By Charlie Carpenter

CEO Charlie Carpenter was featured in Campaign talking about how clients have the potential to create a virtuous circle when choosing agency partners.

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Press

Charlie Carpenter on the future of pitching

By Charlie Carpenter

CEO Charlie Carpenter talks to The Drum about the future of the pitch process and whether we can retain better ways of working developed during the pandemic

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Press

The Pitch Positive Pledge: Charlie Carpenter talks to Adweek

By Charlie Carpenter

Creativebrief CEO, Charlie Carpenter, spoke to Adweek about the Pitch Positive Pledge.

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Press

Is Pitching Ruined? Charlie Carpenter on the Future of the Pitch

By Charlie Carpenter

Creativebrief CEO, Charlie Carpenter, spoke to Campaign about the future of the pitch.

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Press

The Pitch Positive Pledge: has there been a shift in behaviours?

By Charlie Carpenter

Campaign UK spoke to Charlie Carpenter, Creativebrief CEO, on the Pitch Positive Pledge a year on.

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Press

The Pitch Positive Pledge Anniversary - what's changed?

By Charlie Carpenter

Creativebrief CEO, Charlie Carpenter, talks to The Drum about the Pitch Positive Pledge a year on

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Press

Campaign Global New Business Forecast Q3 2023

By Charlie Carpenter

Charlie Carpenter, Creativebrief CEO, is featured in Campaign's Q3 2023 Global New Business Forecast

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Press

Are brands contributing enough to the cost of pitching?

By Charlie Carpenter

Creativebrief CEO, Charlie Carpenter, spoke to Campaign about the cost of pitching.

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Press

Campaign Global New Business Forecast Q4 2023

By Charlie Carpenter

Charlie Carpenter, Creativebrief CEO, is featured in Campaign's Q4 2023 Global New Business Forecast

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Press

A new era for Creativebrief as CEO Charlie Carpenter leads buyout

By Charlie Carpenter

Creativebrief’s CEO Charlie Carpenter has become majority shareholder after conducting an acquisition, as Chairman Tom Holmes retires.

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Press

Marketers in pitching by Campaign

By Charlie Carpenter

Campaign spoke to industry leaders on whether marketers have become secret weapons in the great pitching wars, featuring Creativebrief's Charlie Carpenter

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Press

Taking the pitch by The Drum

By Charlie Carpenter

The Drum spoke to industry leaders on whether tighter budgets and tougher trading conditions have led to an increase in poor pitching performance, featuring Creativebrief's Charlie Carpenter

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Press

Campaign A List 2024

By Charlie Carpenter

Creativebrief CEO, Charlie Carpenter featured on Campaign Magazine's A List, talking all things business, work/life balance, AI, and more...

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Opinion

Time to lose the curiosity inertia

By Charlie Carpenter

Charlie Carpenter, CEO at Creativebrief, talks about how more curious cultures in marketing teams can create vastly increased impact.

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