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Nicola Kemp features in BBC Sport

Creativebrief

"Brands want to play in culture, and Kelly is at the centre of this incredible cultural shift in women's football."

Nicola Kemp, Editorial Director, Creativebrief

This year, Chloe Kelly scored the winning penalty in the Euro 2025 final - and shifted the culture of English football forever. In this article, our Editorial Director, Nicola Kemp, alongside other sporting experts/legends, took a deep dive into this cultural shift.

'Kelly is more than the next Beckham' - the Lioness shifting the culture by BBC Sport

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