Sid Lee Sport won the Tommy Hilfiger brief following a pitch process led by Creativebrief.
“This collaboration and campaign are natural extensions of Tommy Hilfiger’s deep-rooted connection to motorsport. Partnering with F1® The Movie builds on that legacy in a way that feels both authentic and timely. It’s a moment where fashion, entertainment and motorsport converge, and we’re proud to be leading that cultural dialogue,” commented Fabian Staudinger, Global Director of Culture, Collaborations & Partnerships at Tommy Hilfiger."
“Tommy Hilfiger is writing a whole new playbook in campaign activation. Fusing sport, entertainment, and fashion through an effortless coming together of fictional and real-world partnerships. It’s an honour to activate their partnership with what is the most hotly anticipated movie of the year,” said Mike Grumbridge, Managing Director of Sid Lee Sport."
Magners appointed Ark following a progressive pitch process led by Creativebrief.
Anomaly appointed to re-brand Women's Super League (WSL) in Creativebrief led pitch.
Creativebrief research reveals major opportunity for brands to drive marketing impact through cultivating internal cultures of curiosity
Creativebrief Editorial Director, Nicola Kemp featured in BBC Sport to discuss the debate surrounding combining Team GB and ParalympicsGB.