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A statement on Black Lives Matter
Opinion
A statement on Black Lives Matter

By Creativebrief

At statement from everyone at Creativebrief about the events unfolding in America and about Black Lives Matter.

June 2nd 2020
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Creativebrief Explores: Thriving Creative Partnerships
Event Coverage
Creativebrief Explores: Thriving Creative Partnerships

By Creativebrief

An opportunity for the agency and brand community to explore the themes that matter most to the industry. Our 2020 Thriving Creative Partnerships series will take on a virtual twist, as we look to the partnerships pivoting in a crisis

June 1st 2020
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Time for reflection: re-assessing your marketing ecosystem
Opinion
Time for reflection: re-assessing your marketing ecosystem

By Creativebrief

Your schedule with your current agency might be so relentless; so back to back with ongoing campaigns, that in all likelihood this could be the first time you’ve been able to step back and take everything in.

May 12th 2020
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Virgin Case Study: How Virgin Atlantic worked with Creativebrief to re-evaluate their image and find the right PR agency
Showcase
Virgin Case Study: How Virgin Atlantic worked with Creativebrief to re-evaluate their image and find the right PR agency

By Creativebrief

Virgin Atlantic needed to re-evaluate the key focus of their image: from fun and sexy, to a more consumer-focussed brand and sought a PR agency with an international mindset.

May 7th 2020
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Over the rainbow: A sense of hope as we begin to plan for the future
Event Coverage
Over the rainbow: A sense of hope as we begin to plan for the future

By Grace Finney

How will consumers respond when the lockdown is eased, and what will this mean for brands? A sense of hope is starting to ignite and people are looking at what's coming next.

May 5th 2020
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Maximising exposure without awards: how agencies and their work can take on 2020
Opinion
Maximising exposure without awards: how agencies and their work can take on 2020

By Creativebrief

Festivals are unfortunately disappearing from the 2020 calendar on a daily basis. For agency members, here are a few tips on how they can continue to have their work recognised and ensure they remain at the forefront of marketers’ minds.

May 4th 2020
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Time for reflection: fostering a high performing marketing culture
Opinion
Time for reflection: fostering a high performing marketing culture

By Creativebrief

When it comes to our industry, you could also say how this time can be used as a period of reflection. It’s something not necessarily afforded to them before now. The pace of daily business has been relentless, and only now is there (an enforced) pause.

April 28th 2020
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KIND Case Study: Creativebrief's "independent perspective on the market was vital" to appoint KIND's lead strategic agency
Showcase
KIND Case Study: Creativebrief's "independent perspective on the market was vital" to appoint KIND's lead strategic agency

By Creativebrief

An in-depth case study outlining how Creativebrief supported KIND in finding their lead strategic agency.

April 24th 2020
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