Event Coverage

Creativebrief Explores: Thriving Creative Partnerships



Creativebrief Explores is an opportunity for our agency and brand community to explore the themes that matter most to the industry. Having previously looked at respect and the pitch process, agency brands, and working culture, they are opportunities for the industry to join together, explore the insights of others, share their own, and even map out actions we must take together.

In 2019, our Thriving Creative Partnerships event looked at three brand-agency relationships and how each relationship was impacted by longevity, collaboration, and controversy.

This year, we're going virtual and as well as explore the ins and outs of their partnership, delve into the coronavirus crisis and how they've pivoted in uncertain times.

Each interview will be streamed via the links below every Thursday at 2pm, and you can still catch up on any you've missed. The confirmed list of partnerships so far is:

Persil and MullenLowe - 18th June

HUNWine and TBWA - 25th June

British Gas and The&Partnership - 2nd July 

Jägermeister and Engine - 9th July

Football Beyond Borders and Dark Horses - 23rd July

Oreo and Digitas - 6th August

CALM and adam&eveDDB - 13th August

WaterWipes and Brooklyn Brothers - 20th August

Haribo and Quiet Storm - 27th August

Avon, Refuge and Red - 3rd September

You can register for updates about the series here, and follow the conversation along on Twitter every Thursday by using the #CBexplores hashtag and by finding us at @creativebrief

You can also get involved with the conversation early on and let us know on both Twitter and LinkedIn what questions you'd ask the partnerships. 



Our 2020 Thriving Creative Partnerships

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Thriving Creative Partnerships: How Persil and MullenLowe pivoted to celebrate staying home amidst the Coronavirus crisis

Watch our interview with Persil's VP, Marketing – Dirt For Good, Tati Lindenberg and MullenLowe's Global Business Leader Will Dixon. Run by BITE Managing Editor Nicola Kemp, the pair discuss how their Dirt is Good campaign pivoted in light of coronavirus

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Thriving Creative Partnerships: How HUN Wine and TBWA launched an OOH campaign at the Worst. Time. Ever

Associate Board Director and Business Director Stephanie Nattu talks to Katie Jackson and Andy Jex from TBWA, and Mark Woollard from HUN Wine about what happened when, eight weeks into campaign planning, lockdown came into effect

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Thriving Creative Partnerships: How British Gas and The&Partnership showed they are 'Here to Solve', even during coronavirus

Charlie Carpenter talks to British Gas's Margaret Jobling and The&Partnership's Sarah Golding on how the campaign contributes to perceptions as British Gas as more than 'just' an energy supplier.