Event Coverage

Creativebrief Explores: Thriving Creative Partnerships



Creativebrief Explores is an opportunity for our agency and brand community to explore the themes that matter most to the industry. Having previously looked at respect and the pitch process, agency brands, and working culture, they are opportunities for the industry to join together, explore the insights of others, share their own, and even map out actions we must take together.

In 2019, our Thriving Creative Partnerships event looked at three brand-agency relationships and how each relationship was impacted by longevity, collaboration, and controversy.

This year, we're going virtual and as well as explore the ins and outs of their partnership, delve into the coronavirus crisis and how they've pivoted in uncertain times.

Each interview will be streamed via the links below every Thursday at 2pm, starting  on 18th June with Persil and MullenLowe. The confirmed list of partnerships so far is:

Persil and MullenLowe - 18th June

HUNWine and TBWA - 25th June

British Gas and The&Partnership - 2nd July 

Jägermeister and Engine - 9th July

With more to be announced soon.

You can register for updates about the series here, and follow the conversation along on Twitter every Thursday by using the #CBexplores hashtag and by finding us at @creativebrief

You can also get involved with the conversation early on and let us know on both Twitter and LinkedIn what questions you'd ask the partnerships. 



Our 2019 Thriving Creative Partnerships

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The Army and Karmarama talk Trust

Nick Terry and Charlotte Farrington explain why trust is such an important part of their creative partnership

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Samsung and Cheil talk Longevity

Sammy Russo and Russ Schaller share how longevity impacts on their creative partnership

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Macmillan Cancer Support and Dragon Rouge talk Immersion

James Renwick and Becky King share the immersive elements of their creative partnership