News
Pitching takes up oodles of staff time, rarely offers much insight into what a real working relationship will look like and usually ends in disappointment. Have we been doing it wrong all along? Read Campaign's write-up of Creativebrief and Starbucks' fresh take on the pitch process
Watch our interview with Persil's VP, Marketing – Dirt For Good, Tati Lindenberg and MullenLowe's Global Business Leader Will Dixon. Run by BITE Managing Editor Nicola Kemp, the pair discuss how their Dirt is Good campaign pivoted in light of coronavirus
At statement from everyone at Creativebrief about the events unfolding in America and about Black Lives Matter.
An opportunity for the agency and brand community to explore the themes that matter most to the industry. Our 2020 Thriving Creative Partnerships series will take on a virtual twist, as we look to the partnerships pivoting in a crisis
Your schedule with your current agency might be so relentless; so back to back with ongoing campaigns, that in all likelihood this could be the first time you’ve been able to step back and take everything in.
Virgin Atlantic needed to re-evaluate the key focus of their image: from fun and sexy, to a more consumer-focussed brand and sought a PR agency with an international mindset.
How will consumers respond when the lockdown is eased, and what will this mean for brands? A sense of hope is starting to ignite and people are looking at what's coming next.
Festivals are unfortunately disappearing from the 2020 calendar on a daily basis. For agency members, here are a few tips on how they can continue to have their work recognised and ensure they remain at the forefront of marketers’ minds.