By Katharine Pebworth
Playing in culture, getting nostalgic and embracing the weird (and wonderful), find out what's on the minds of progressive brands right now.
A mesmerising new campaign from Hotel Chocolat uses Generative AI to bring the perfect cup of hot chocolate to life
Tony Quinn considers the impact of AI and encourages the industry to learn from Marina Hyde’s forward-thinking mindset
Ahead of World Cancer Day we lift the lid on how the ‘Paintings of Hope’ campaign used AI to change drug approval laws.
With consumers scattered across the media landscape, knowing how best to speak to consumers on which platforms is key
Mike Maynard, founder of Napier, explores the human advantage
As Generative AI tops the marketing agenda Imagination’s Helen Bellringer explains the importance of curating AI generated content
How emotive VR experiences and immersive empathy are changing and deepening how we learn
By TBWA\London
How do we celebrate Hilton’s newly-established partnership with The BRIT Awards? Simple; we disrobe a high-rise building-sized BRIT Awards s…
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Steve Phillips shuns fearmongering in favour of a more open-minded approach to AI
GenAI will help create opportunities for brands to create attention-grabbing campaigns that deliver results
When done right, outdoor advertising becomes part of culture, writes Anto Chioccarelli Creative Solution’s Director for Outdoor at Global
The AI Consumer Index is your compass to understanding what consumers expect from AI-enabled brand experiences and voice applications, so you can stay ahead. The report offers invaluable strategic insights that will empower your brand to deliver exceptional experiences in the era of AI-driven interactions.
Truant’s Chris Jefford urges the industry to think more strategically about the uses of AI
Hattie Matthews, Co-Founder and CEO of Uncharted on why diversity is the cornerstone of responsible AI
Kate Ross of eight&four explains how marketers can use the tech for productivity
Speaking at the Creative Equals Rise conference, Cristina Diezhandino, Chief Marketing Officer at Diageo, lifted the lid on the brand's progressive marketing journey
Artificial Intelligence (AI) plays a pivotal role in the Fourth Industrial Revolution. Fully understanding – and then leveraging – the power and potential of AI will take some time, but many professionals are already integrating it into their working world. There is curiosity about how best to use AI and concern about the current-day job functions that it may largely – or entirely – replace.
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