By Katharine Pebworth
Playing in culture, getting nostalgic and embracing the weird (and wonderful), find out what's on the minds of progressive brands right now.
2024 will see social media become one of the most important marketing channels for brands. As the platforms evolve, we’ll be presented with fresh new opportunities, challenges, and unanswered questions. In our latest Social Media Trends Report, Luke Taylor and Calum Macdonald Ball, Heads of Social & Influencer at McCann Content Studios are delving deep into the key trends shaping 2024.
At the Advertising Association, IPA, and ISBA’s annual flagship conference, industry leaders discuss talent, AI, sustainability and growth
Brands must address targeting of young girls with beauty products, writes Anniki Sommerville, Director of Strategic Insights at Differentology.
Our work for EE spotlights the Unfinished female sporting stories lost to online hate. Released on IWD, Ellen White’s memoir UNFINISHED look…
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EE Learn has tools to help every kid on any network. This is modern Britain like you’ve never seen it before. Reflecting life across the cou…
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The industry collective is hosting a briefing for advertising leaders to encourage better action as hate crime rises
Brands must consider a broad range of influencer talent to get ahead and collaborate in more innovative ways
Research report carried out by Current Global and MAGNA among 800 people with disabilities in the UK and US into their experiences consuming communications content, and the impact that its accessibility has for their attitudes towards brands. The results of this research report informed our subsequent agency commitment to do all we can to produce accessible communications; and has helped us convince firms around the world of the moral and business imperative to close the disability gap.
How brands can best leverage one of the most popular channels for personal communication
The new campaign, from Jung von Matt Havel, aims to promote climate friendly travel alternatives.
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