By Katharine Pebworth
Playing in culture, getting nostalgic and embracing the weird (and wonderful), find out what's on the minds of progressive brands right now.
SeedSaga bridges the gap between the virtual and the real life, enabling gamers to ‘touch grass’
The brand is embracing gamification to offer consumers the opportunity to win tickets to the UEFA Champions League Final
This week's snippet from The Weber Forecast is authentic activism. Gen Alpha prefer to engage in digital protests on platforms like Roblox, for example the Virtual March to Retire Big Oil. Online offers a new form of activism which appeal to different personality types. Allowing more people to make protesting more personal to them. There is a decrease in performative activism and a shift towards authentic and meaningful forms. Want more Forecast? Email [email protected].
The innovative campaign by McCann London uses audio journeys to showcase the teaching capabilities of video games
Broadband Made For You, highlighting the flexibility, speed and power of EE broadband for three specific audiences: home movers, gamers and …
Read More
Levelling the playing field: MullenLowe and Knorr call on the gaming industry for veg equality in top games.
Read MoreLooks like you need to create a Creativebrief account to perform this action.
Create account Sign inLooks like you need to create a Creativebrief account to perform this action.
Create account Sign in