Testimonials

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In previous roles I’d had a digital focus so I was really appreciative of Creativebrief’s supportive and collaborative approach to helping us find a new creative agency partner. I was impressed by the team’s extensive knowledge of the market and their ability to introduce us to agencies so well-matched to our needs and culture – especially at the size we were looking for. Stakeholders in the marketing team learnt a huge amount from the process and found it really enjoyable; I’d be very glad to work with the Creativebrief team again in the future.

Author:
Dan Pearce, CMO, Virgin Experience Days

Creativebrief was an invaluable resource for our lead creative agency appointment. We felt completely reassured that we met the highest calibre agencies; hand-picked to meet our needs. We were particularly grateful for the team’s help in introducing us to agencies that otherwise wouldn't have been on our radar – the independent perspective on the market was vital. Throughout the process the team at Creativebrief were proactive, organised and super easy to work with - all their hard work ensured our experience of the pitch process was seamless and we’ve appointed the perfect agency for our requirements. I would not hesitate to work with the Creativebrief team again and would absolutely recommend them to fellow marketing professionals.

Author:
Audrey Arbeeny, Senior Brand Manager, KIND Snacks

Creativebrief add real end-to-end value throughout any search process; from refining a brief, to ensuring that agencies are the right fit and have the appropriate capability – through to offering impartial advice and challenge along the way. Outside of agency selection, they are a great source of on-going market intelligence, with a comprehensive range of services and content to make sure marketing teams are always looking outside of our immediate category.

Author:
Reuben Arnold, Vice president, Brand Development & Marketing EMEA, Starbucks

BITE LIVE is a high caliber event that attracts a wide range of industry leaders looking to cut through the noise and walk away with valuable insight and inspiration for their brand. It highlighted not only what other brands in different sectors are doing incredibly well, but how they're actually doing it and the strategic thinking behind the success stories

Author:
Pete Markey, Brand Communications and Marketing Director, Aviva

I found Creative Brief to be extremely easy to work with. From an initial conversation with Charlie where I was only able to discuss our approach at a high level, he was forthcoming and very helpful with suggestions for how we should proceed. He has a very open and approachable style, which made discussing our requirement very easy. Creativebrief set up meetings and were organised and focused when running the process and helping us to achieve our goals within a very tight deadline. Stephanie and Sian dealt with all of our concerns and feedback in a very efficient and professional way and I gave us guidance and practical help that we used to help select an agency that met our needs. The team were a pleasure to deal with and I would have no hesitation in recommending them.

Author:
Stella Beale, Director of Marketing, B&CE

It was a pleasure working with Creativebrief. Not only did they bring a wealth of knowledge on agency capabilities and where the talent was, they were very supportive in sharing their knowledge on a number of remuneration models including performance related negotiations. Their approach was to be as open and transparent as possible, and to allow agencies to get a good feel for our brands as well as our company. I would certainly recommend other FMCG organisations to invest in Creativebrief.

Author:
Raj Bassan, Senior Category Manager, BRITVIC

The process with Creativebrief was great. The efficiency of the team was invaluable and I’m not sure we would have found the right agency without you guys. Your account management team showed great value in the initial phases – trawling through a number of agencies and making the longlists and shortlists thereafter easy for us to digest. We felt supported and informed throughout.

Author:
Harriet Posner, Senior Marketing Manager, Macmillan Cancer Support

At British Gas all the marketing team have their own individual access to Creativebrief.com, BITE and bespoke alerts. This has been a key part of developing an internal culture of creativity. It has helped us to build knowledge and inspiration around what's happening in the world of marketing, and is an invaluable way to keep track of the industry’s leading agencies

Author:
Margaret Jobling, Director of Brand Marketing, British Gas

In a short span of time, Creativebrief were able to understand Lastminute.com Group’s brands, objectives and culture. Come deadline date, we were super excited to have found an amazing agency that was the right fit for our business and culture

Author:
Shakur Shidane, Head of Brand, Lastminute.com Group

My team at BBC WW are signed-up to Creativebrief.com and the alerts that come out weekly. It’s a great way of tracking brilliant campaigns from across the industry, which has the knock-on benefit of helping to inspire us to create great work of our own and to find the best agencies to support us in that. We also all read BITE monthly, and I attended the most recent BITE LIVE event which was one of the best of its kind that I have been to

Author:
Sara Holt, Vice President, Marketing, BBC Store at BBC Worldwide

Creativebrief led a recent review for Danone Early Life Nutrition to establish the right customer engagement agency partner for the future in both our UK and DACH regions. Their knowledge of the agency landscape (including the talent within those agencies) was second to none, and their advice on how to run a modern, engaging and enjoyable process for all involved was invaluable. The result is a new relationship that the team at Danone are now very excited about, and we wouldn’t hesitate to recommend Creativebrief’s considered, objective and down-to-earth advice to other brands.

Author:
Emmanuelle Grimbert, UK Marketing Director, Danone

Our role as marketers is more complex than ever. In order for my team to develop the best marketing we must ensure that we can always access new industry insights, case studies, trends, agencies and inspirational work. Creativebrief is a brilliant tool for providing this knowledge, which also often sparks great dialogue and debate

Author:
Ellen Johnson, Head of Marketing and Communications, Comic Relief

We needed to find an agency to help us step-change our European-wide social and digital activity, and initially began the search ourselves. Having struggled to locate agencies that we felt really challenged us we approached creativebrief to support in the review and as a result found an outstanding agency. Already we are starting to see the change in the quality of our digital marketing

Author:
Bastiaan Ellen, Director Social and Content Marketing, eBay

Fascinating, inspirational and mind-opening. Creativebrief’s BITE INSPIRE session proved invaluable in focusing the team on some of the world’s most exceptional creativity, and subsequently in helping us to think bigger for our own brands everyday

Author:
Jackie Lee-Joe, CMO, BBC Worldwide

Creativebrief played a fundamentally important role in our last three global agency appointments. They firmly understand our brand, our culture and our requirements and use this combined with their in-depth knowledge of the marketplace to focus our search around interesting and relevant agencies. Beyond this their advice and support throughout was first rate - always unbiased and well considered

Author:
Hamish Rickman, Vice President, Marketing, Virgin Atlantic Airways

We know the team at Creativebrief well, and have been engaged with them since their early developments into the USA market. We subscribe to the various alerts and trend briefings that they produce, and find their knowledge of progressive North American agencies to be exceptional

Author:
Afdhel Aziz, Brand Director, Absolut Vodka, Pernod Ricard, New York

We worked with Creativebrief recently to find our new lead creative agency in North America. The brief was to identify independent, nimble, contemporary, creatively driven agencies – those that matched our challenger mentality, our drive and our restless ambition. Their market knowledge of these new-model (and hard to find) agencies was first rate and as a result of this we have now begun a relationship that we’re very excited about

Author:
Simon Bradley, VP of Marketing Americas, Virgin Atlantic Airways

Creativebrief’s BITE INSPIRE session was a brilliant way to look at some of the key trends that shaped 2016. Also hugely valuable to observe and learn from the behaviour of brands in other markets outside our own. We all left feeling enlightened and inspired to consider how our brands might capitalise in the year ahead

Author:
Adrian Troy, Marketing Director, AG Barr