We took the decision to provide access to Creativebrief for marketers across BT Group with the aim of driving a more curious marketing culture, increasing creative ambition and continuing to build modern-day marketing capability across the organisation. We have seen great up-take from our teams and have embraced all elements of the membership as a part of our internal ways of working: benefitting from curated articles and case studies from other brands within and outside of our own sector and up-to-the-minute intel on the ever-changing creative landscape. Our membership has enabled the team to be inspired and informed about how to move our brands forward in a challenging and fluid market.
- Alice Tendler, Group Head of Brand Strategy & Marcomms, BT Group
When we recently began the hunt for a new creative agency for Shaken Udder, we were focused on those proven and adept at working with challenger brands in scale-up phase to unlock their growth potential. The Creativebrief platform was an invaluable stage in our research on agencies and provided insight not only into their work and experience, but also culture, ambition and general point-of-view on the world. It's also a great source of ongoing daily intelligence and insight for marketing teams to keep them confident, motivated and able to set in motion modern-day, effective commercial creativity.
- Steve Clarke, CMO, Shaken Udder
Working with Creativebrief on several agency pitches over the past 3 years has resulted in the fantastic Pukka agency Team we have today- a well-worth process to go through to get the right result and build a strong extended team. From the start their approach is respectful to the agencies, whilst also being focused on getting the best solution for clients, which for me sets the precedent for positive creative working relationships moving forward. The initial stage of the process is focused on ensuring briefs are crystal clear, as well as output expectations, so that agencies who do respond are clear on what is entailed. From this initial range of well-suited agencies, to meeting with teams at chemistry stage and ultimately through to strategic tissue sessions, the entire process is well orchestrated and managed by Creativebrief. Without working with Creativebrief over the past few years to build such a strong team of brilliant, passionate, creative, dedicated and inspiring agencies, we wouldn’t have the significant brand growth and momentum we have today.
- Rachel Cranston, Head of Brand Strategy, Pukka
Working with Creativebrief not only gave us real confidence that we had looked at the landscape thoroughly but also helped us to design a process that gave a true feel for the culture and working styles of the agencies we met along the way.
- Ben Anderson, Marketing Director, Funkin'
A great level of involvement and chemistry with the agencies. With the team and stakeholders split across different countries, the virtual process added agility and allowed to save significant time on travel.
- Daria Gladysheva, Global Brand Manager, Finlandia Vodka
Creativebrief add real end-to-end value throughout any search process; from refining a brief to ensuring that agencies are the right fit and have the appropriate capability – through to offering impartial advice and challenge along the way. Outside of agency selection, they are a great source of ongoing market intelligence, with a comprehensive range of services and content to make sure marketing teams are always looking outside of our immediate category.
- Reuben Arnold, Vice president, Brand Development & Marketing EMEA, Starbucks
My team and I use creativebrief.com and BITE for three distinct purposes: firstly to stay knowledgeable about what other brands are doing around us, secondly to challenge ourselves to do even better, and thirdly to find the best agencies to work with to achieve our ambitions.
- Henry Windridge, Head of Marketing, Global Radio