The World Turned Upside Down: How to navigate your brand through turbulent economic times
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About this event
Join adam&eveDDB, Les Binet, and the IPA on Thursday 1st December for ‘The world turned upside down: How to navigate your brand through turbulent economic times.’
Les will present his playbook for growth in times of turmoil. From seizing market share from your competitors to driving marketing effectiveness when consumer spending plummets.
In particular, he will re-examine the role of price and promotions and reminds us why keeping brands strong is the best defence for any economic headwinds.
Speakers
Les Binet
Group Head of Effectiveness adam&eveDDBLes Binet is Group Head of Effectiveness at adam&eveDDB and also runs DDB Matrix, the network’s econometrics consultancy which he founded in 1999. He is a world-renowned effectiveness expert, having won more IPA Effectiveness Awards than anyone else in the history of the competition. In 2014 he was awarded the prestigious IPA President's Medal (only awarded twice in the last 20 years) for his contribution to the industry by continually championing and proving with his peerless mastery of data that creativity is at the heart of effective communication.