For the launch of its newest flavour, Tic Tac wanted to do digital differently. So we went to extreme lengths to ensure that Apple Burst would arrive on the scene with a bang. And what better way to do so than by crushing large inanimate objects with tonnes and tonnes of apples?
Each week throughout June and July, we gave fans the chance to vote on Facebook to choose what the apples would burst next. They didn’t disappoint. From a three-tier wedding cake to a rocking drum kit, the apples obliterated everything in their path.The first of its kind for Tic Tac, the Apple Burst campaign well and truly landed the brand back on the map with its target audience.
The Moral: Tic Tac – Now bursting with big apple flavour