Missouri is a multi-disciplinary brand design agency based in Hoxton, London. We specialise in creating brand identities, experiences and campaigns that engage and inspire audiences.
Our work nudges behaviour change, promotes interaction and establishes a dialogue. We do this by motivating the audience to engage, enabling them to participate in an experience and creating tools that trigger action.
We understand how, through memorable, emotive design and communication, brands can create impact where it matters most.
Missouri has re-branded The British Tinnitus Association as Tinnitus UK, with a dynamic new visual identity.
Introducing D’YAVOL, a new luxury lifestyle brand. Launching with a premium distilled vodka, developed in collaboration with AB InBev India. Missouri Creative designed the 360 brand world, 3D visual brand identity, on-trade and off-trade assets.
The King of Beers enters the spirits category in India, with the launch of Budweiser Magnum Double Barrel, a premium whiskey targeting the Hustle Generation.
Creating memorable moments with global on-trade activation for the 2022 World Cup. Establishing Chivas firmly with the Hustle Generation and building football credentials around the brand's Regal FC platform.
Driving relevance with 'Urban Explorers' by bringing to life 'The Spirit of London' through a collaboration with London artist Lakwena. Missouri's campaign included limited edition pack, 360° activation toolkit and a full suite of BTL assets. Live in the UK, going global in 2023.
Extending our master brand world for the Spirit of London, we've developed the brand identity and drinks strategy for the new Pernod Ricard flavour innovation, as well as a suite of on-trade and off-trade assets including lifestyle and serve photography for the U.K launch.
Creating the Brand Identity and Packaging for Flavour Head, our design needed to bring personality and fun to the tea-drinking experience, disrupt the category and target consumers who appreciate brands with both creativity and purpose.
Over the past few months, we've had the pleasure of developing the drinks strategy and brand identity for the new flavour variant, establishing a creative platform that built on the masterbrand platform, whilst showcasing the natural and refreshing flavour of the serve!
A Spring/Summer campaign for Beefeater that will launch the return to ‘normal’ life. Centred around a tantalising new iced serve developed by Missouri, this campaign gives consumers a new and exciting way to consume gin.
With the launch of Peach & Raspberry exclusively to the UK market, we created an extension of our original Beefeater Brand World that captures all the fun and refreshment of this delicious new variant.
We created a Christmas campaign covering the entire Pernod Ricard UK portfolio that captured the ‘Spirit of Christmas’. Running in the off-trade and digital channels, the campaign reflects the premium nature of Pernod Ricard’s brands.
Ballantine’s new drink strategy, ‘There’s no wrong way to mix’, encourages consumers to explore Ballantine’s with a wide range of mixers. Our True Drinks toolkit provides markets with everything they need to activate this new strategy across multiple channels.
Following the launch of Beefeater’s new bottle design, we were tasked to update our previous Brand World. Whilst still retaining the impact, and premium look and feel of the work we had done to date, markets will be using the new designs to launch the new bottle globally.
Faced with 2020’s unique working challenges, Missouri collaborated through the Spring lockdown & beyond to ideate, establish & produce a shoot with The Glenlivet team. We were tasked with developing a serve ritual, creative assets & packaging to support the launch.
Our brief was to create a series of off-trade assets, engaging consumers in the L3F for Jameson’s largest global market during Holiday season. Taking creative cues from Jameson’s “Touched By Fire” campaign, we delivered a suite of assets to be rolled out to US retailers.
TUI SUNEO provides affordable, bright and breezy family holidays. Our rebrand needed to capture the essence of these holidays: it had to be simple and iconic so it could be used across the full range of touch-points from digital to print to resort assets.
Our first project with Olmeca, we introduced their new ‘Lucha Libre’ platform, 'Bring the party not the plan’, in the on and off-trade, as well as events and home entertainment. Through a deeper level of brand storytelling, the platform engages their party crew target audience.
Missouri created an activation toolkit for the on and off trade, bringing to life a new platform ‘Stay true. There’s no wrong way’. Achieving synchrony globally, Ballantines has strengthened the emotional connection with its audience, ‘mates’.
Our design for TUI KIDS CLUB communicates that TUI understands the needs of everyone in the family. Capturing the truth that TUI engages with kids, the design also speaks to parents, reassuring them that their children will be looked after and entertained, just as they will.
We brought the new the Jameson Caskmates range alive with a campaign idea that delivers on the product platform of ‘Discover What Happens When Two Great Things Come Together’. The new positioning disrupts the whiskey category, educating consumers on new ways to drink Caskmates.
Working within a dark market, our challenge was to redesign the Ringnes packaging across the whole range to better reflect the new brand positioning of being a more ‘social’ brand, whilst still retaining their Oslovian heritage and nearly 200 years of brewing expertise.
We worked with The Glenlivet to develop new tea serves for their Summer Tea Collection. The tea and whisky combination enforces The Glenlivet’s tradition of breaking tradition; a brand that is unafraid to mix things up.
We worked with TUI to bring to life a new digital learning platform named TUI Learning Lounge that will fundamentally change the way their 65,000 employees across the world can access training and learning content.
Missouri produced a complete Toolkit which includes guidelines for all the activations, tools and POS needed to bring to life the Chivas and Manchester United partnership in the on-trade channel.
Missouri created a new brand positioning, identity and visual language that puts the learner at the forefront of everything QA does. Our work has fundamentally changed the way QA functions as a business by creating a more aligned mentality and a powerful look and feel.
#FeelPartOfIt aims to encourage members of the public to attend nation-wide sporting events. We created a campaign look and feel, assets and guideline document, as well as multiple campaign videos that capture the buzz and energy of being a sports spectator.
New brand language and visual identity, based off their brand essence "MORE POWER TO THE MOMENT"
Missouri's engaging, integrated campaign to attract new Quins members and retain existing ones.
Promotional campaign (on-trade and off-trade) and activation to launch the cocktail Mr Collins.
Global below-the-line agency since 2014 including the on-trade, the off-trade and travel retail.
Headwater is an active outdoor holiday brand. We undertook a full audit of the brand communications.
Brand strategy, design concept, to full production documentation for new flagship store
A fun packed women’s summer campaign for the new Asics GEL-Lyte pack just launched across Europe
Missouri's sleek campaign for Asics new snakeskin-inspired range mesmerises customers across Europe.
Missouri's campaign is giving Foot Locker customers Time to Shine this Christmas!
Missouri create beautiful disruption, engaging commuters with Estée Lauder's Breast Cancer Awareness Campaign.
Missouri's beautiful pop-up store and 3D posters showcase Aveda to millions and deliver high-impact brand experiences for busy travellers.
Missouri's New You in-store campaign celebrates the new year and inspires men, women and kids across Europe to engage in a more active lifestyle.
Missouri designs a whole new look and feel for the Eroski brand and their 1,000+ stores across Spain.
Activation campaign to promote New Balance's Luxury Leather Collection in Foot Locker, in-store (650 stores across Europe) and online.
Development of Helcor Heavy Duty Style retail campaign, communicating product attributes online and in 650 Foot Locker stores in 19 countries.
Foot Locker released new sneakers daily for The Week of Greatness; curation by Foot Locker, concept and in-store/online execution by Missouri.
In-store activation to promote Foot Locker's new Triple White classic sneaker collection, across 19 European markets.
Bringing to life Foot Locker's new Summer collection online and across 650 stores in 19 countries.
Paddy Power's mischievous new store of the future creates a fun sporting arena that enhances the betting experience.
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