
Disciplines
About
A little while back, we spotted a major problem with our industry that was crying out to be solved. To find a way to truly creatively bring together brand building and performance, in one company, with a singular, compelling approach. The only way to do it was to build it from the ground up. So, in 2012 Atomic London was born, pulling together talent from every discipline to deliver a unified approach.
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New Work


MandM Direct
By Atomic
MandM Direct, the UK based online fashion and sports retailer, has launched its second brand campaign with a new platform ‘Click. Save. Style.’ showing how savings on big brands are just one click away at MandM Direct, allowing you to style it out in your own way.

East Midlands Railway
By Atomic
East Midlands Railway (EMR) has launched its second brand campaign under the creative platform ‘Let’s Roll’ featuring the brand’s loveable character, Miles. It follows last year’s successful launch of Miles for EMR’s new franchise unveiling. This time though in the real world.

Papa John's
By Atomic
To celebrate their limited-time-offering, Papa Johns are launching you to ‘Planet Chorizo’ – a glamazon world of fashion, flavour and of course, chorizo. The spot is created by Atomic London with production house Sticker Studios and supported by Highlight PR.



heycar
By Atomic
heycar, the online marketplace for new and used cars, has launched its new integrated brand campaign ‘Feel Good Your Way’. The 30 second spot taps into that new car feeling you get when you buy a quality car with heycar, increasingly ensuring customers can Feel Good Their Way.


Homebase
By Atomic
Homebase are launching their festive campaign ‘It’s Showtime’, featuring a feel-good launch ad that shows Homebase has everything you need to pull out all the stops this Christmas. The campaign is being launched with a TV spot featuring DIY royalty, Dick and Angel Strawbridge.

Star Alliance
By Atomic
‘Connecting The World’ will run on press, digital and social channels. It celebrates the brands ability to bring the world back together again and captures multiple occasions of that raw emotion people feel when they finally get to see each other, one connection at a time.

Papa John's
By Atomic
Papa John’s is putting good times back on the menu for people everywhere with its latest music-inspired global marketing campaign launching in the UK today. The new global campaign created by Atomic London is inspired by the universal power of music to uplift the soul and spirit.

Apex Rides
By Atomic
Apex Rides takes aim at the competition with their first brand campaign, championing ‘emotional gains’ rather than physical gains. The campaign is looking to give Brits the first genuine smart bike alternative by promoting its progressive and more accessible work-outs.


Union Coffee
By Atomic
Union Coffee showcases the joy of drinking coffee at home with a series of domestic spots. The illustrated ads show people as they read a book, listen to music and ride a bike, with a hot cup of joe incorporated to hammer home the enduring role of coffee in our everyday routines.



Muscular Dystrophy UK
By Atomic
Muscular Dystrophy UK has teamed up with creative agency Atomic London to create an innovative new campaign to raise £1m towards lost income. The charity, which leads the fight against 60 rare and very rare muscle-wasting conditions that affect more than 70,000 people in the UK.

Posters For The People
By Atomic
Many of the UKs top brands have come together to help spread messages of encouragement and hope as the nation endures mores weeks of lockdown. Posters For The People saw over 70 brands come together as one to share, striking artwork across their social channels and outdoor media


Bathstore
By Atomic
In ‘Washaway’, a film directed by Grand Prix at Cannes winner Jaron Albertin, a woman studies her reflection in the mirror and finds her skin covered in tweets, emails and other digital material, which was individually hand-painted by award-winning body artist, Emma Cammack.


Homebase
By Atomic
Homebase launches its first Christmas TV campaign since 2015 with an ad that does away with the usual Christmas schmaltz. The retailer’s campaign, features a house-proud mum trying to preserve the order of her front room despite the best efforts of her young daughter...




Cancer Research UK
By Atomic
An inspirational TV led campaign supported by print, outdoor and digital for Cancer Research UK’s first legacy campaign since 2016. The campaign is designed to increase awareness in legacy giving, inspiring people to make a pledge to leave a gift in their Will to CRUK.

The i Newspaper
By Atomic
An audacious campaign for i News – 'See Every Angle'. Featuring striking graphics and pithy thought-provoking copy. Designed to highlight the newspaper’s commitment to impartiality, the campaign utilises three different colours to represent different viewpoints.

Greater Anglia
By Atomic
Greater Anglia is replacing its entire fleet – a £1.5 billion investment Atomic London has created a dynamic new brand identity for Greater Anglia that marks an exciting new phase for the train operator. The ITV weather idents are the first piece of work that Atomic has created.















