It's a philosophy that drives everything we do.
Creating ideas that are hard to ignore,
difficult to forget, and easily more effective.
Muscular Dystrophy UK
Muscular Dystrophy UK has teamed up with creative agency Atomic London to create an innovative new campaign to raise £1m towards lost income. The charity, which leads the fight against 60 rare and very rare muscle-wasting conditions that affect more than 70,000 people in the UK.
Posters For The People
Many of the UKs top brands have come together to help spread messages of encouragement and hope as the nation endures mores weeks of lockdown. Posters For The People saw over 70 brands come together as one to share, striking artwork across their social channels and outdoor media
In ‘Washaway’, a film directed by Grand Prix at Cannes winner Jaron Albertin, a woman studies her reflection in the mirror and finds her skin covered in tweets, emails and other digital material, which was individually hand-painted by award-winning body artist, Emma Cammack.
Homebase launches its first Christmas TV campaign since 2015 with an ad that does away with the usual Christmas schmaltz. The retailer’s campaign, features a house-proud mum trying to preserve the order of her front room despite the best efforts of her young daughter...
Cancer Research UK
An inspirational TV led campaign supported by print, outdoor and digital for Cancer Research UK’s first legacy campaign since 2016. The campaign is designed to increase awareness in legacy giving, inspiring people to make a pledge to leave a gift in their Will to CRUK.
The i Newspaper
An audacious campaign for i News – 'See Every Angle'. Featuring striking graphics and pithy thought-provoking copy. Designed to highlight the newspaper’s commitment to impartiality, the campaign utilises three different colours to represent different viewpoints.
Greater Anglia is replacing its entire fleet – a £1.5 billion investment Atomic London has created a dynamic new brand identity for Greater Anglia that marks an exciting new phase for the train operator. The ITV weather idents are the first piece of work that Atomic has created.