What Gen Z want from food & drink brands in 2024

Business Objectives


At BIG little LDN, we’re all about getting into the latest trends, but we can't just focus on the current moment; we need to know what people will be into next. It's about staying ahead of the game. With the help of our BIG Shot crew, our latest research has been compiled through the lens of the most open, socially conscious and environmentally aware generation; Gen Z. Featuring insights from our very own BIG Shots, and forecasts for 2024 throughout, it makes for an interesting read.