Citizen Relations

London https://www.citizenrelations.com/

Disciplines

  • Corporate communications
  • Influencer marketing
  • Public relations (PR)

About

Citizen was created out of the agency Brando in 2013 as a consumer brand PR agency. We are in the business of influencing conversations to drive behaviour. We use strategic planning and analytics to mine consumer, social and secondary data to identify key insights. We develop highly creative campaigns using the 'science of conversation' to achieve business objectives and this drives our ability to reach a target and inspire them to act.



Connect


People


Clients

New Work

Read more
New Work

The Science of Touch: Launching Microban 24 Professional

By Citizen Relations

With a unique selling point of 24 hour bacteria protection, touch after touch, Citizen launched Microban 24 Professional via 3x learning webinars, educating target industry audiences on the science of touch - and why it matters for their businesses.

Read more
New Work

#ScentofSummer

By Citizen Relations

Bold and Lenor made Ocean Breeze the nation's new #ScentOfSummer, presented by self-proclaimed ‘King of Summer’ Peter Andre. Enlisting the help of +50 influencers, Instagram was awash with Summer Vibes, generating an average engagement rate of +11% and +10.8M organic reach.

Read more
New Work

P&G Professional: Coming Clean

By Citizen Relations

Championing the UK’s independent restaurant scene, P&G Professional partnered with Fred Sirieix and not-for-profit, Restaurant Collective, to host an engaging podcast with BigHospitality on why hygiene should be dining’s hottest trend post pandemic.

Read more
New Work

AEG: Tastebud Travels

By Citizen Relations

Stuck at home, Brits craved a taste of travel. AEG showed restrictions needn’t stifle culinary horizons, and partnered with influencers bringing a flavour of global cuisine, encouraging followers to #challengetheexpected with ‘Tastebud Travels’.

Read more
New Work

Safe-cation

By Citizen Relations

P&G Professional partnered with Marco Pierre White to help hotels instill cleanliness confidence as guests looked for a summer ‘safe-cation'. A news story, video, broadcast day and influencer content saw the campaign reach 1.8bn with 273 items of coverage.

Read more
New Work

Microban

By Citizen Relations

To launch Microban 24, Citizen conducted research to uncover the misconceptions when it comes to cleanliness. Revealing the kettle handle contained more bacteria than the toilet seat resulted in coverage (500 million reach) educating consumers on lasting antibacterial protection.

Read more
New Work

Fairy Platinum Plus

By Citizen Relations

To rinse or not to rinse before stacking the dishwasher. Fairy Platinum Plus cuts through even BAKED ON stains with no rinsing. The #NoSoakNoJoke campaign saw influencers testing the product on tough challenges with a swipe to try function leading to 500,000 samples requested.

Read more
New Work

Business Finland

By Citizen Relations

Citizen’s earned media strategy for Business Finland positioned Finnish healthcare, technology and circular economy solutions as smart, sustainable and safe: vital messages for a world in crisis. 35 pieces of global coverage were secured, reaching 72 million.

Read more
New Work

Annabel Karmel x Zanussi

By Citizen Relations

Zanussi partnered with bestselling children’s author, Annabel Karmel to create a healthy 'fake-away' Instagram series, after a boom in consumers recreating takeaways in lockdown. Using her Zanussi AirFry oven, Annabel created 3 children’s recipes, achieving 2,500 impressions.

Read more
New Work

AEG: Get Set Veg

By Citizen Relations

Putting sustainable cooking to the test, AEG partnered with The Cookery School and OddBox, challenging influencers to make a meal minimising food waste and energy use, resulting in 40+ pieces of content, 140K impressions, and directing traffic to AEG's channels and website.

Read more
New Work

Fairy #FairLoveForAll

By Citizen Relations

Conversations, good & hard, take place in the kitchen. Encouraging sharing at the sink, reducing everyday prejudices, Fairy launched #FairLoveForAll in Pride Week with LGBTQ+ charity akt, with an Instagram Live hosted by Dr. Ranj with Duncan James and akt CEO Tim Sigsworth.

Read more
New Work

P&G Professional: Clean Start

By Citizen Relations

Loved across the UK, fish & chips are also known for their grease content. After helping chippies ‘cease the grease’ in 2019, P&G Professional gave the industry a ‘clean start’ with hygiene advice during the pandemic, generating 22% CTR and 17% of all traffic to www.pgpro.co.uk.

Read more
New Work

AEG: Try Before You Buy

By Citizen Relations

AEG partnered with Bread Ahead to enable a hands-on experience of its product offering. We hosted a workshop attended by Good Housekeeping and a group of foodie influencers, resulting in 65 pieces of content encouraging consumers to book a class and test out the technology.

Read more
New Work

AEG: Get Baking

By Citizen Relations

In recognition of an extraordinary year, AEG used its annual Get Baking platform to celebrate lockdown heroes. In a virtual competition, 5 influencers had 3 hours to bake a 2020 themed showstopper using AEG appliances. The inspiring results delivered 134,212 impressions.

Read more
New Work

Flash: #ConfessYourMess

By Citizen Relations

During the lockdown, we challenged 16 celebrities and influencers on Instagram to take part in the #ConfessYourMess campaign using a Flash Speedmop, uncovering all the dirt, grease and grime that exists in even the cleanest home, reaching 5.4m users with 23,177 actions taken.

Read more
New Work

#FairyOpenUp

By Citizen Relations

As the dishes stacked up, washing up became a symbol of the strain of lockdown. #FairyOpenUp urged Brits to use this time to connect with a loved one. Fronted by Dr. Ranj Singh in partnership with charity, SANE, 3x Instagram Lives resulted in 21% engagement and reached 15m.