Citizen Relations

London https://www.citizenrelations.com/

Disciplines

  • Corporate communications
  • Influencer marketing
  • Public relations (PR)

About

Citizen was created out of the agency Brando in 2013 as a consumer brand PR agency. We are in the business of influencing conversations to drive behaviour. We use strategic planning and analytics to mine consumer, social and secondary data to identify key insights. We develop highly creative campaigns using the 'science of conversation' to achieve business objectives and this drives our ability to reach a target and inspire them to act.



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Clients

New Work

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New Work

AEG

By Citizen Relations

In recognition of an extraordinary year, AEG used its annual Get Baking platform to celebrate lockdown heroes. In a virtual competition, 5 influencers had 3 hours to bake a 2020 themed showstopper using AEG appliances. The inspiring results delivered 134,212 impressions.

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New Work

Flash

By Citizen Relations

During the lockdown, we challenged 16 celebrities and influencers on Instagram to take part in the #ConfessYourMess campaign using a Flash Speedmop, uncovering all the dirt, grease and grime that exists in even the cleanest home, reaching 5.4m users with 23,177 actions taken.

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New Work

Fairy

By Citizen Relations

As the dishes stacked up, washing up became a symbol of the strain of lockdown. #FairyOpenUp urged Brits to use this time to connect with a loved one. Fronted by Dr. Ranj Singh in partnership with charity, SANE, 3x Instagram Lives resulted in 21% engagement and reached 15m.