WHAT'S TICKING • Vol 9 (2)
Business Objectives

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Instagram is looking to gear up engagement in the app with new stickers it’s looking to
have ready for the upcoming holiday season, TikTok launched a bunch of new spooky-themed AR effects and visual tools to help users get into the Halloween spirit, and X has officially launched a new feature allowing users to control who can respond to their tweets, restricting replies to verified accounts.