FOCUS: Responsible representation drives creativity


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About this event

FOCUS returns to The Business Design Centre London on 5th / 6th December with a packed programme of meetings, networking and conference sessions, spanning film, TV, advertising and games.

Creativebrief's Nicola Kemp is hosting a panel discussion with CPB London, Asics, Iris and The Diversity Standards Collective.

Agencies and therefore producers have been put under increasing pressure from their clients to increase representation statistics, show brand purpose and for them to be seen to be ‘doing good’. Is being seen to be doing good corporate window dressing? How do producers ensure that their creativity is not constrained by corporate responsibility targets? We speak to clients, CEOs and creators to identify the potential pitfalls – and how to avoid (and embrace) them.