Gerety Awards 2025 Jury Insights

Nicola oversees consumer trends, innovation, and interviews with industry thought leaders from across the creative industries for all areas of the business. She is a member of the Associate Board and focused on growing the reach, relevance, and reputation of Creativebrief and BITE.

Tash has been in the creative comms industry as a writer, editor, radio presenter and marketeer for almost 20 years. Her goal in creativity is to elevate the lesser-told stories in the world because she believes everyone deserves to sparkle. She served on the 2024 Jury for D&AD Health & Wellness, and Pharma and is a former Creative Equals x Campaign Future Leader One to Watch, Executive Creative Director at Pocc, and Creative Co-Director at the LGBTQ+ advocacy group Outvertising.

Ruth is a multi-dimensional creative leader, brand builder and storyteller who began her career working in-house at brands such as Louis Vuitton, Harrods and Net-a-Porter, before leading creative at Atelier_Leo Burnett, Spring Studios, McCann New York and McCann London. Ruth was also a mentor and key creative leader for the launch of McCann Worldgroup’s global Ambition Collective initiative to bring gender parity to creative leadership.

Pansy is a hands-on Creative Director and Art Director with 15+ years' experience in top creative and in-house agencies. A practical dreamer, she has a proven track record in leading award-winning integrated campaigns from concept to production. She’s an active industry mentor and enjoys making awareness campaigns for nonprofits in her own time.

As well as leading agencies to creative and commercial success, Emma has been ECD for many famous brands such as IBM, British Airways, British Gas, Kimberly Clark and Kelloggs. Emma has been awarded an accreditation from the IPA in Brand Strategy and puts her success down to her strategically driven, media agnostic approach to challenges.