LEAD 2026

The Advertising Association, the IPA and ISBA will hold a landmark edition of the industry’s annual summit, LEAD, on 5 February 2026 at the QEII Centre in Westminster, marking 100 years of the Advertising Association under the theme Leadership Through Trust. 

This special centenary event will bring together over 450 senior figures from across politics, media and advertising for a half-day of insight, debate and inspiration. The agenda will explore the political and economic outlook, the state of public trust in advertising, and how the industry can drive responsible growth through creativity, innovation and integrity. 

Find out more and secure your place at this unmissable celebration of a century of trusted leadership here.