The Curiosity Code: How Top Marketing Teams Stay Curious, Creative, and Competitive

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What does it take to build a curious, innovative marketing team in today’s fast-paced, AI-driven world? And how can leaders successfully cultivate this mindset within their organizations to drive meaningful results?

In an industry where staying ahead of rapid change is a constant challenge, the need for creative curiosity has never been more critical. It drives consumer centricity, powers creativity, and fuels innovation—ultimately leading to stronger, more adaptable teams. But how do marketing leaders unlock this potential in their teams?

Join Creativebrief and TwentyFirstCenturyBrand’s Sara Tate for a deep dive into how leading organisations like the LEGO Group and PepsiCo have cracked the code for building a culture of curiosity. Sara will draw on insights from the CMO Thrive Guide, designed to help marketing leaders navigate the complexities and demands of the role and thrive. She will unpack a methodology for building curious teams and share inspiring examples from inside world class marketing departments.

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